POSITION AND REQUIREMENTS:
- Well-versed with mobile Marketing platforms (MMPs) like Appsflyer, Branch, Kochava, Adjust, Singular.
- Past experience of executing Mobile performance campaigns like CPI, CPT, and CPA.
- Hands-on experience working on platforms like ByteDance (Tiktok), Unity3d, KWAI, or Bigo for running Mobile Performance campaigns is mandatory.
- Should understand the life cycle of Install and post-install events to optimize as per deep performance analysis.
- Experience in understanding and optimizing the inventory as per the third-party fraud scores from Protect 360, Defend (Branch), or MFilter.
JOB RESPONSIBILITIES:
- To lead or be a part of the team to run mobile performance campaigns on platforms like ByteDance (Tiktok), Unity3d, KWAI, or Bigo.
- Coordinate with Creative teams (internal and client side) to get creatives as per the guidelines of requested panels.
- Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency.
- Analyze campaign data, make applicable optimizations to campaigns to meet the campaign goals.
- Maintain P&L for executed campaigns.
QUALIFICATIONS AND SKILLS::
- Minimum of 3 Years’ experience in Ad Operations for Digital Advertising.
- Must have worked on execution of the campaign using servers mentioned above.
- Educational Qualification – B. Tech.
HOW TO APPLY:
To apply for this position, send an email to our careers mailbox (careers@xapads.com). In the email make sure to include your resume and any additional information you would feel relevant for this role.
